Hey, I'm Shawna! I've been making and selling my handmade jewelry since 2018.

And I've learnt that the #1 reason why most handmade makers are makes the money they want...

It's because their products are too varied because they don't know what their shoppers actually want & they're overspending on expenses.

ALL mistakes I made in the beginning too!

I used to think that having more product options would attract more customers...it makes sense, right?

But it's actually the opposite. 

When your product line is more specific, you’ll attract more of the right customers—the ones who come back again and again because your brand feels made for them.

It took me years to learn how to pay attention to shopper psychology so that I could uncover what they actually wanted... 

but once I did, I figured out how to make products I love AND what customers actually bought. 

That's when I finally started making profit.

• My average sales grew - from $350 per market to over $5000 per market!

• Lowered my expenses - they dropped by 30%!
  
  
• Simplified product marketing - because marketing a clear focus is much easier.
  
  
• Grew on social media - people are more likely to follow if they know what to expect.
  
  
• I'm never left with old stock anymore - I almost always sell everything I make now.

And, the best part: 

My sales have grown so much! I made over $73 000 in sales last year because I started paying attention to which of my products customers already loved.

Worried you'll have to make products you hate?

Nah, we don't do that here. This guide will show you how to find the balance between making what you love and what shoppers actually buy so you're not wasting time or supplies. 

Afraid you'll lose yourself in the process of seeking sales?

Helping you figure out what you love AND making money is my passion. I want to see you have success in your business - and that means creating a business where your passion and profit work together, not against each other.

Scared your products won't be unique enough?

Your unique style, story, and spin are what make it stand out—even in a popular product category. By leaning into your personal style and story, you can transform even common ideas into standout, sell-out pieces.

Just want to make whatever the heck you want with no limitations?

Then this may not be the guide for you. I LOVE that for you - but that won't result in a profitable business. (I know because I've tried ). I'm about helping you find balance between passion AND money. Yes, it's out there.

So if you want to start building the business of your dreams, this guide is for you!